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21Mar/180

Slot Machine positioning


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Books have been stated on this topic, and the controversy and squabbling about where the "hot" one armed bandits are installed in a casino are still bubbling - over 60 years after the slots were 1st placed in gambling dens.

The traditional rule is that the more favourable slot games were installed just inside the entry of the casino; so that persons walking by would see jackpot winners and be captivated to come unto the gambling floor and play. Our theory is that this is definitely no longer true.

Many of the mega casinos today are immense complexes and it is not possible to see inside from the sidewalk, so there is no longer a reason to position the 'loose' slot machine games close to any entrances or exits.

Another classic rule is that loose one armed bandits are placed on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be galvanized to play. Nonetheless, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machines.

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