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7Apr/190

Slot Machine positioning


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Volumes have been stated on this item, and the contention and interchanges about where the "hot" one armed bandits are placed in the casino are still raging - more than sixty years after the slot machines were first installed in the casinos.

The quintessential rule is that the best slot machine games were located just inside the main entry of the casino; so that casino fanatics going by would be able to see actual jackpot winners ... be enticed to come into the casino ... play. Our viewpoint is that this is definitely no longer true.

The great majority of the major casinos presently are mammoth complexes and now you can't see inside from the sidewalk, so there is no longer a reason to situate the 'loose' slot machines near any of the doors.

An additional standard rule is that loose slot machine games are positioned on the major aisles inside the casinos, again so that more people could see winning jackpots and be roused to play. However, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machine games.

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