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15Aug/200

Slot Machine positioning


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Volumes have been set forth on this item, and the conflict and ruckus about where the "hot" slot machines are positioned in the casino are still intense - over 60 years after one armed bandits were first placed in gambling houses.

The classic rule is that the better slot machine games were located just inside the main doorway of the casino; so that everyone walking by would be able to see jackpot winners and be tempted to come unto the gaming floor and play. Our persuasion is that this is definitely no longer true.

Nearly all of the large casinos today are massive complexes ... you can no longer see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot machine games near any doors.

Another classic rule is that loose slots are put on the major aisles in the casinos, again so that more potential gamblers could see winning jackpots and be galvanized to play. Importantly however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slots.

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