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20Oct/230

Slot Machine positioning


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Volumes have been set forth on this issue, and the bickering and discussion about where the "hot" slot games are positioned in the casino are still raging - over 60 yrs after slots were 1st placed in the casinos.

The traditional rule is that the best slot machine games were placed just inside the main entry of the casino; so that potential gamblers passing by would see real jackpot winners and be intrigued enough to come into the casino ... play. Our leaning is that this is not so anymore.

Most of the mega casinos these days are immense complexes and it's no longer possible to see inside from the sidewalk, so there is no longer a reason to position the 'loose' slot machines in close proximity to any exits.

Another standard rule is that loose slot games are installed on the major aisles inside the casinos, again so that more people could see winning jackpots and be galvanized to play. Importantly though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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